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AARP MAKES A PITCH FOR CONSUMERS Due to the public attention that resulted from the media/lobbying activities described below, a change-in-terms amendment was defeated on the floor of the U. S. Senate and the Home Equity Loan Consumer Protection Act was enacted into law. On the opening day of baseball season (March 28, 1988), the American Association of Retired Persons (AARP) ran an advertisement in the Washington Post featuring a cartoon of a runner (homeowner) sliding into home plate. The catcher (lender) was moving home plate farther and farther away from the homeowner. The ad copy read:
The day after the Washington Post ad appeared, every member of the United States Senate received a poster-size copy of the ad along with a baseball wrapped in the slogan "Don't Throw Consumers A Curve. Vote For The Home Equity Loan Consumer Protection Act." The following press release was distributed to media representatives:
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