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New technologies are radically
changing the ways people shop,
conduct their business
and personal affairs, and live. In these complex and confusing times,
consumers need a company they can trust to explain how changes and new
developments relate to them.
In an environment where consumer education
and advocacy opportunities abound,
your company can distinguish itself as a
highly visible "friend of the consumer."
Creating a
"pro-consumer" image is a great way to keep existing customers,
attract new ones,
gain a competitive advantage, and avoid costly
legislative/regulatory burdens.
Usable News
is a Washington, D.C.-based public relations firm
that
specializes in helping companies work with and communicate pro-consumer messages
to advocacy organizations, policymakers, media representatives, and the masses.
The professionals at Usable News can help your company broadcast its bright
ideas
to various constituencies.
Usable
News is different from other public relations and advocacy firms.
Usable News works exclusively on consumer issues – all consumer,
all the time.
Over the years, we have developed expertise on a vast array
of consumer issues as well
as established numerous contacts in the consumer community that
are unmatched by other firms.
Usable
News has helped design and implement education and advocacy outreaches
for many
major companies, including Financial Services Forum, American Express, AT&T, Bank of America, Citibank,
SBC,
NationsBank, PrivaSeek, Universal Card
Services, Persona, & Providence Health Services.
Projects involved working and often partnering with national non-profit
advocacy organizations,
including the American Association of Retired Persons,
BankCard Holders of America, Consumer Action,
Consumer Federation of America,
Consumers Union, Consumer Credit Counseling & Educational Services,
Financial Empowerment Campaign, Genus
Credit Management, Internet Consumers Organization,
National Association of
Individual Investors, National Consumer Law Center, National Consumers League,
National Fraud Information Center, National Urban League, National Association Of Organizations On Aging,
Money For Mail, & others. Several of these outreaches received
excellence awards from the
National Association of Consumer Agency
Administrators.
As
a client, Usable News will carefully assess your company’s objectives and will
tailor-make
a winning strategy that fits your needs and budget constraints.
Then, we’ll bring together a team
of highly skilled professionals to get your job done.
Through
its affiliation with Washington Word,
Usable News can even handle your advocacy
needs in Washington, D.C.
Whether
it’s finding the right organizations to partner with,
drafting
media-worthy survey questions, developing innovative outreaches,
or
communicating with policymakers, we’ve got you
covered.
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